On-premise signage can be one of the most powerful branding opportunities a property has, especially when the building sits in a highly visible location. Frame Outdoor helps businesses recognize that potential and turn their real estate positioning into a stronger brand presence.

For Pepsi, Frame Outdoor designed an iconic highway-adjacent sign for a distribution center near the Whitestone Bridge, where visibility, scale, and regulation all had to be carefully balanced. In New York City, signage near major roadways requires thoughtful planning, technical coordination, and a clear understanding of what can be permitted and built.

Frame Outdoor managed the process from concept through execution, designing the Pepsi Cola logo signage, coordinating fabrication, and overseeing installation. The result is a bold on-premise sign that strengthens brand visibility while navigating the complexity of New York City signage requirements.